Campaign: Rankin shoots #GNTM

The marketing campaign for the 13th season of “Germany's next Topmodel – by Heidi Klum” is based on the slogan “Welcome to Paradise”. For the campaign motif, star photographer Rankin photographed Heidi Klum in the Caribbean.

#GNTM will be present on billboards and giant posters across Germany from 1 February 2018. ProSieben is also promoting the format with a 360° campaign in magazines and with radio spots, on Digital out of home and 7Screen areas, as well as with various online and social media activities.

For the first time, Heidi Klum begins the search for 'Germany's next Topmodel' 2018 in the Caribbean. On a dream beach, Thomas Hayo and Michael Michalsky introduce the jury chief to 50 top model candidates that they have been searching for throughout Germany.

And here again the motif of the campaign in full size:

The first episode of the new season will air on February 8, 2018 at 20:15 p.m. on ProSieben.

“Germany’s next top model – by Heidi Klum”
from February 8, 2018
every Thursday at 20:15 pm
on ProSieben

Photos: ProSieben, Rankin