Hyundai: New partner for sports marketing

Hyundai Motor Germany has brought a new partner on board for sports marketing: Hyundai has been working with Raphael Brinkert since January 2021.

The focus is on activating engagement in professional and amateur football in order to further increase brand awareness.

Hyundai has been active as a partner in football for many years. Motorsport is also among Raphael Brinkert's new responsibilities.

“We have decided to work with a new sports marketing agency to, among other things, give new creative impetus to our intensified involvement in professional football. The fans will continue to be at the heart of this,” says Christina Herzog, Director of Marketing and Press at Hyundai Motor Germany.

She continues: “With Raphael Brinkert, we have gained an experienced partner with whom we share common values, such as sustainability.”

At the beginning of the 2020/2021 season, Hyundai Motor Germany became the mobility and premium partner of Bundesliga football club Eintracht Frankfurt.

The brand has been a sleeve sponsor and automotive partner at Hertha BSC for several years now. The manufacturer has also been involved in amateur football since 2017.

Hyundai Motor is also a partner of the world football association FIFA and, as part of its Europe-wide football sponsorship, has partnerships with Chelsea FC, AS Roma and Atlético Madrid.

© Photos: Hyundai