On TV: Vaccination Initiative with Harry Wijnvoord

To vaccinate or not to vaccinate – in view of the global corona pandemic, this is currently a controversial question that is also occupying Europe's largest travel channel.

And Sonnenklar.TV managing director Andreas Lambeck answered with a clear “yes”.

"Although we are aware of the controversy surrounding the issue of vaccination, we as a travel channel are calling on people to get vaccinated and then book their vacation. The guest not only receives a small compensation for their commitment, but also has the best guarantee that they will be able to travel fully and safely again in 2021 - especially if countries come up with the idea that entry is only possible with a vaccination."

The station manager emphasizes that even non-vaccinated guests can continue to enjoy their vacation with Sonnenklar.TV.

"It is far from our intention to advocate compulsory vaccination. We just cannot influence how and what the governments of countries around the world decide. The only thing that is important to us is that the ease of travel finally returns - and for that, vaccination seems to me to be the best solution at the moment."

With Harry Wijnvoord, the television station, which reaches around 1,33 million viewers daily and is the market leader in the German TV landscape in the target group 'travelling from 40 years', has gained a prominent ambassador.

Since December, the 71-year-old television legend has been appearing in TV spots and interviews on Sonnenklar.TV to advocate for vaccination: "Don't worry, I'm not injecting anyone, but I pricked up my ears when I heard about the campaign," explains Wijnvoord with a smile.

In addition, Sonnenklar.TV aims to provide information about vaccination to viewers through expert discussions in its programs, and other celebrities will also have their say with statements.

To take part in the campaign, guests simply enter the discount code “Impfen21” at the end of their trip booking and will then receive 21 euros refunded to their account as compensation for expenses.

© Photos: Daniel Schludi, Unsplash (1), sonnenklar.TV (1)