Barbour Christmas campaign 2025 with Wallace & Gromit

The traditional British brand Barbour is relying on prominent support from the world of animation for its Christmas campaign this year.

Wallace and his loyal companion Gromit take on the leading roles in the festive 2025 brand campaign.

Campaign combines tradition with humor

Under the slogan "The Trio Who've Got Christmas Gifting Covered," Barbour focuses on the emotional aspects of the Christmas season. Campaign It addresses the theme of gift-giving and shows how the distinctive duo celebrates the tradition of exchanging gifts.

In the short film, Wallace presents his latest invention to his four-legged friend – the “Gift-o-Mat”, artfully packaged in the exclusive Barbour Winterberry tartan pattern.

The story culminates in a moment of connection: they each give the other classic Barbour tartan scarves, a reference to the brand's earlier "Ode to Ayshire" campaign.

Video: Wallace & Gromit x Barbour

Re-Loved Collection for a good cause

To accompany the campaign, Barbour is launching a strictly limited special edition: Re-Loved jackets inspired by Wallace & Gromit. What makes this collection special is that all proceeds will go to the charity Oxfam.

With this initiative, Barbour cleverly combines social commitment and nostalgia – values ​​that resonate particularly strongly during the pre-Christmas season.

The campaign underlines Barbour's strategy of combining timeless British values ​​with modern approaches while taking on social responsibility.

Sierks Media / © Photo: Barbour / Video: YouTube