Major campaign for the launch of “Battle of the Reality Stars”
Want to read new posts immediately? Follow PR Agent on Google News.
It's that time again: The popular reality format "Kampf der Realitystars" is entering the next round - and RTLZwei is launching an extensive advertising campaign under the motto "The big game for airtime!".
It all starts on April 30th with the streaming start on RTL+, before the show can be seen on TV on RTLZwei from May 7th.
A highlight of the new season: Arabella Kiesbauer will moderate and brings a breath of fresh air to the show.
In the popular “Hour of Truth” she asks the celebrity candidates uncomfortable questions in her very own way.
The new Campaign Visually, it adopts a video game aesthetic, in which the participants appear as stylized game characters. Advertising is comprehensive – on air, online, in print, on the radio, in podcasts, and with large-scale outdoor advertising.
Starting Monday, out-of-home advertising will be visible in numerous German cities. Trailers will air simultaneously on RTLZwei, RTL, and Vox, accompanied by advertising on Instagram, YouTube, TikTok, Facebook, and Snapchat.
The show is also being advertised on screens in McDonald's restaurants in Germany's ten largest cities. In addition, there are advertisements in well-known print publications such as "Bild," "TV Movie," "Freundin," and "InTouch," as well as on web portals like GMX, Web.de, and Google.de.
The campaign song comes from none other than David Guetta & Sia: Their track “Beautiful People” provides the musical framework in cooperation with Warner Music Germany.
"Kampf der Realitystars" is now one of the most successful reality TV brands in Germany. The last season was the most-streamed program brand of all German TV stations with 16 million streamed hours and achieved a strong TV market share of 7,1 percent among 14- to 49-year-olds.
Marco Kunze, Senior Vice President Multichannel Strategy & Marketing at RTLZwei, explains: “‘Battle of the Reality Stars’ is one of the most successful reality brands in Germany. With the current campaign, we are pushing the start of the new season on all relevant platforms and channels.”
BDA Creative is responsible for the creative implementation, together with partners such as Banijay Productions Germany, Whylder and Warner Music Group Germany.
📰 Publish your own message? ➡️ Book a press release with PR Agent...
Missed the news? Daily updates on social media at @PRAgentMedia.
Sierks Media / © Photo: ArturVerkhovetskiy, de.depositphotos.com
