Ducati – 100th Anniversary Logo

The Italian motorcycle manufacturer Ducati has unveiled the official logo for its upcoming centenary.

The design studio in Borgo Panigale developed a symbol that combines the brand's rich history with its vision for the future.

Striking design combines tradition and modernity

The new anniversary emblem bears the unchanged brand name, supplemented by the distinctive number 100 in identical font.

A curved line runs through the number, thus referencing a familiar element of the brand logo – it represents dynamic cornering and symbolically connects past, present and future.

Below the years 1926 to 2026, the Italian tricolor adorns the emblem. The slogan "A Century Made of Seconds" complements the visual design.

He points to the brand's numerous racing successes in motorsport and emphasizes the daily work for quality and brand values.

Originating at the ancestral home in Borgo Panigale

The logo was developed directly at the historic production site. The on-site creative team was tasked with condensing a century of company history into a single symbol.

The final design emerged from a creative process of brainstorming, experimentation, and teamwork. Slogan honors special moments.

From crucial fractions of a second in racing to personal moments such as seeing your own machine in the garage or going on rides with like-minded people.

World Ducati Week as the highlight of the anniversary

The central highlight is the World Ducati Week (WDW) 2026, which will take place from July 3rd to 5th at the Misano World Circuit “Marco Simoncelli”.

July 4, 2026, marks the exact 100th anniversary of the company's founding. The anniversary logo will accompany the brand throughout the entire anniversary year of 2026 and will be present on various products and at events.

Sierks Media / © Photo: Ducati