How brands are found on Google and ChatGPT

Being found determines revenue and reputation. Whether in Google Search, Google Discover, or in AI responses from ChatGPT – if you don't appear, you lose reach, relevance, and potential customers.

The question for companies and brands is: How can they be present in Google and in AI systems?

Be found on Google

The basis remains classic search engine optimization (SEO). This includes:

◉ Content with clear topics and keywords,
◉ a clean technical structure of the website and
◉ current texts relevant to target groups.

Those who take these basics into account have a good chance of appearing not only in the organic results but also in Google Discover – where users are suggested personalized content.

In ChatGPT and AI systems appear

A new dimension emerges through AI-supported answers. ChatGPT, Gemini or Perplexity access large amounts of data and only mention brands or websites if the content is citable. The key is:

◉ A clear brand mention in articles,
◉ journalistic structure with headings and lists as well as
◉ Relevance and timeliness of industry-specific topics.

Opportunities for companies and PR

➡️ Reach without media budget: Those who strategically optimize content can prevail even without large advertising campaigns.

➡️ Long-lasting PR effects: Content processed by AI systems has a significantly longer impact than traditional news.

➡️ Stronger brand positioning: Companies and their core messages are mentioned directly in recommendations.

Conclusion

Anyone who wants to be found on Google and ChatGPT today must Holistic communication focus on digital visibility.

Successful PR strategies combine SEO, current content, and clear brand management – for reach in search engines and AI systems.

👉 A detailed background report on this topic can be found on the Sierks Media publishing website, which is titled Appearing in Google and AI – how companies and brands become visible has been published.

Sierks Media / © Photo: Marten Newhall, Unsplash