Motul – Xavi Vierge becomes brand ambassador

Spanish Superbike rider Xavi Vierge is expanding his partnership with the French company Motul.

The 27-year-old rider of the Honda Racing Corporation (HRC) team in the FIM Superbike World Championship (WorldSBK) will now become the official brand ambassador for the Motul Bike Care product line.

From racing to cycling

Vierge, who is not only a professional motorcycle racer but also an enthusiastic amateur cyclist, relies on the quality and performance of Motul products in both areas.

"I've been at home on two wheels since I was a child—whether with or without a motor," explains Vierge. He emphasizes the importance of proper care and lubrication for performance, reliability, and longevity in both motorsports and cycling.

Motul Bike Care

About three years ago, Motul brought its motorsport expertise into the bicycle sector.

The Bike Care product line includes innovative lubricants, cleaning agents, and surface protectants specifically developed for ambitious cyclists. New products are regularly added to the range.

Perfect partnership

Jens Hebisch, Growth Manager Diversification at Motul, is delighted with the new addition to the ambassador team: "Xavi Vierge embodies exactly what we want to convey with our bike care products: passion, performance, and precision."

The partnership, initially agreed for one year, underlines Motul's commitment to cycling, which also includes sponsorship of events such as the Tour de France and the UCI Mountain Bike World Series.

Sierks Media / © Photo: MOTUL