Peloton becomes fitness partner of the Formula 1 race in Las Vegas

Fitness provider Peloton Interactive is now entering into a comprehensive partnership with the Formula 1 Grand Prix in Las Vegas (November 21-23, 2025).

The collaboration brings exclusive training opportunities during the race weekend in November and beyond.

Live classes directly from Las Vegas

Peloton will produce a complete course series at the venue – a format otherwise only found in the company's permanent studios.

At the Awakening Theatre in the Wynn Las Vegas, well-known Peloton instructors are recording various training sessions:

– Alex Toussaint: 30-minute cycling class (recorded on November 22).

– Becs Gentry: 30-minute running course (recorded on November 22).

– Emma Lovewell: 30-minute cycling class and 20-minute core training (recorded on November 22).

Virtual tour of the Las Vegas Strip Circuit

A particular highlight of the collaboration: Peloton members will soon be able to train virtually on the original race track. The 6,1-kilometer track with its 17 turns was recorded exclusively for the platform and is available as scenic content.

Users can use this to virtually experience the Peloton Bike or Tread on their Peloton Bike or Tread. Las Vegas Strip Circuit to drive on or walk on.

“For the first time, we are bringing our signature live experience right into the heart of the action, while also capturing a truly unique track experience with exclusive access to the Las Vegas Strip Circuit,” explains Jen Cotter, Chief Content Officer at Peloton.

Visible presence at the race

In parallel with the launch of the new Cross Training Series, Peloton is increasing its marketing presence in Las Vegas. The company will be visible on the Sphere and through course-side advertising during the race.

Megan Imbres, Chief Marketing Officer at Peloton, draws a parallel between the two worlds: "The dedication required to shave a millisecond off the lap time is perfectly reflected in the endorphin rush that our members seek in every workout."

Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc., emphasizes: “By integrating the Las Vegas Strip Circuit into Peloton’s ecosystem, we are creating innovative fitness experiences that take the energy of race week to a new level.”

The Formula 1 collection with four courses will therefore be available on the Peloton platform from November 24, 2025.

Sierks Media / © Photo: Peloton