Global Communications Experts speaks for “Business Travel as a Management Matter”

The PR and communications agency Global Communications Experts GmbH (GCE) is now supporting the “Chefsache Business Travel” initiative as a strong communications partner.

The initiative is a project of the German Travel Association (DRV) and is supported by leading travel management companies, including ADAC Reisevertrieb, BCD Travel, Derpart Business Travel and Lufthansa City Center.

Focus on business travel management

The “Chefsache Business Travel” initiative aims to raise awareness among decision-makers in companies about the benefits of structured and professional business travel management.

This particularly concerns topics such as:

◉ Efficiency through time and cost savings.
◉ Fulfillment of the duty of care towards employees.
◉ Strategic anchoring of business travel as a management issue.

With studies, market analyses and practical impulses, the initiative is aimed at management, HR managers, travel managers, assistants and business travelers themselves.

Media work, social media and storytelling

With her many years of experience in the field of strategic Communication The agency GCE will support the initiative with target group-oriented media work, social media campaigns and modern storytelling.

The aim is to further strengthen the positioning of business travel management as a strategic success factor in the corporate context.

And “sustainability” is also press report A focus that has, however, lost some of its sharpness and differentiating power these days. It's the most frequently used and thus most overused buzzword in PR.

Increase visibility across all channels

A key component of the partnership is the establishment and expansion of the initiative's media presence, particularly through digital and social channels.

Content should be prepared in a modern, appealing and tailored manner to the target groups in order to provide relevant impetus for the future of the business travel market.

For the Press and Public Relations Kendra Mietke, Ulrike Hahn and Teresa Berberich are now available at Global Communications Experts GmbH (-> gce-agency.com).

Sierks Media / © Photo: Briana Tozour, Unsplash