Professionistas – new agency connects business with Gen Z

Pictured above: Prof. Dr. Susanne Ardisson and Prof. Dr. Anett Sass. © Photo: @andreaheinsohn, Professionistas.

Professionistas (-> professionistas.de) is a new communications agency that has launched in Berlin and Hamburg, specializing in reaching Generation Z.

Behind the innovative concept are Prof. Dr. Susanne Ardisson and Prof. Dr. Anett Sass, two experienced experts from the media and communications industry and the university landscape.

Their goal: to support companies with authentic strategies and fresh perspectives in order to better understand – and effectively reach – the young target group.

Bridge between business and Generation Z

The two founders are positioning themselves in a communications market that is changing rapidly – ​​but in which many companies still struggle to understand the mindsets, needs and communication habits of Generation Z.

"Our close collaboration with students between 18 and 30 allows us to authentically capture the perspective of Generation Z," explains Prof. Dr. Anett Sass. "At the same time, we have more than 20 years of experience in strategic corporate communications. This combination is our recipe for success."

Creative approaches by an interdisciplinary team

Professionistas relies on interdisciplinary teamwork: Together with young talents, high potentials and creative students, Ardisson and Sass develop innovative communication approaches that not only work on TikTok & Co., but also build long-term brand relationships.

The aim is to bridge the gap between traditional communication strategies and the dynamic Social media-world to close.

"In our seminars, we see how creative students are in their social networks—at the same time, they find it difficult to empathize with professional communication concepts. We use this discrepancy productively to help companies understand and adopt new communication channels," says Prof. Dr. Susanne Ardisson.

Extensive industry experience and young perspectives

The Professionistas bring with them in-depth know-how:

◉ Susanne Ardisson worked for more than two decades as a strategic PR and communications consultant for international companies such as Delivery Hero, AVG Technologies, Blueair, and Readly. She was also active in the management of Bayes Esports.

◉ Anett Sass gained extensive experience as a media manager, including at Sky Deutschland and Hubert Burda Media.

Focus on integrated communication strategies

Professionistas offers a wide portfolio of services:

– Strategy development
– Brand Building
– Communication consulting
– PR, Social Media, Content Marketing & Video Production

The connection between classical Communication and modern, platform-compatible formats are the focus.

Understanding the target group as the key to success

The new agency sees itself as a guide for companies that want to navigate the complex media world between traditional PR and digital formats such as the TikTok shop.

The aim: to develop brand messages that not only stand out but also resonate – especially with the demanding target group of Generation Z.

Sierks Media / © Photo: @andreaheinsohn, Professionistas