The Altra Foot Health and Performance Campaign

With the new Altra Fit campaign, the running shoe brand Altra is setting a strong example for foot health, natural biomechanics and athletic longevity.

The concept is simple: shoes should adapt to the foot – not the other way around.

Focus on foot health

While many conventional running shoes restrict the natural movement of the foot, Altra relies on a different philosophy.

The core element is the FootShape fit, which allows ample room for the toes to splay. This is complemented by the low-to-zero drop platform, which aligns the body from the sole up, thus supporting a healthy posture.

This foundation enables runners to train in harmony with their natural movement mechanics – from Marathon running to challenging trail routes.

Only stress the workout

"Altra is all about foot health. The only thing that should be stressed during training is your workout—not your toes," explains Jen McLaren, President of Altra.

And further, "Altra Fit embodies our mission to help athletes run strong, comfortable, and injury-free—so they can just stay out there."

Video: Altra Fit

New brand color Fiery Coral

A highlight of the campaign is the introduction of Fiery Coral as the new main color. This vibrant hue symbolizes the passion, ambition, and adventurous spirit of the global Altra community.

With Altra Fit, the brand underlines its conviction: If running Shoes By respecting anatomy, athletes can develop their personal potential.

Altra aims to offer not only high-performance but also long-lasting sneakers – for more enjoyment and fewer injuries while running.

Sierks Media / © Photo: James Lee, Unsplash / Video: YouTube