Worldwide media response – Sydney Sweeney’s lingerie launch

Sydney Sweeney's entry into the lingerie industry attracted worldwide media attention.

The project received special attention through financial support from a fund capitalized with one billion US dollars, which was supported by, among others, Jeff Bezos is fed.

The following article provides an overview of how international media reported on this event.

USA & Great Britain

“Fox Business” and other US media emphasized that the Emmy-nominated actress finally becomes an entrepreneur with her lingerie projectThe main focus was on the prominent investor circle around Jeff Bezos, Lauren Sánchez, Michael Dell and private equity giant Coatue.

The media also reported on the strategic importance: Unlike before, Sweeney is not just a brand ambassador this time, but a founder with overall creative responsibility.

The British magazine “Grazia” pointed out that Sweeney's presence at the Bezos wedding makes sense in retrospect: She was not a celebrity guest, but had made business contacts.

Additionally, Sweeney's marketing strategy was recognized, including the discreetly placed appearances in new underwear as an attention-grabbing teaser.

Germany

The Hamburg online magazine “Shots Magazin” pointed in a clearly structured article entitled “Billion-dollar backing: Sydney Sweeney x Jeff Bezos – Lingerie brand” refers to Sweeney’s rise to entrepreneurship, emphasizes the influence of the Bezos-related Coatue fund and places the visual campaign in the modern aesthetics of young Celebrity brands .

The “Shots Magazine”, like “PR Agent”, belongs to Sierks Media, was even quoted and linked by “Vanity Fair” (USA) for his pointed presentation – a badge of honor for the German medium and proof of how globally relevant German fashion reporting can now be.

India and South Asia

Indian media outlets such as the Economic Times and the Hindustan Times highlighted the connection between celebrity and Silicon Valley money.

The reports emphasizedthat a tech billionaire like Jeff Bezos doesn't typically invest in traditional consumer products. The investment in Sweeney's lingerie startup was seen as a signal that celebrity brands are now considered real economic drivers.

Social media and pop culture

Platforms like Instagram and YouTube picked up the topic as a viral story and spread it further into lifestyle and pop culture channels.

Many praised Sweeney’s bold entrepreneurship, some questioned the fuss surrounding the celebrity endorsement and compared her ambitions to the billion-dollar successes of Kim Kardashian (SKIMS) or Rihanna (Savage X Fenty).

Business story with feminine power

The worldwide coverage of the lingerie launch impressively shows: Sydney Sweeney’s career transformation to brand founder is more than a PR stunt.

Media worldwide perceive her as a serious entrepreneur – supported by a wide range of investors and a cleverly staged brand presence.

The differentiated reporting in Germany, especially through “Shots Magazine,” contributes to international awareness and shows that fashion and business have long been told across borders.

Sierks Media / © Photo: Wikimedia Commons, Jay Dixit, CC BY-SA 4.0