Wow Live Sports available directly via Prime Video
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Amazon is expanding its streaming offering: Wow's live sports are now available directly as an additional channel on Prime Video.
This allows Amazon customers to enjoy the comprehensive sports offering from Sky Sports Book and pay conveniently via your Amazon account – without switching apps, without additional customer data, and even without a Prime membership.
Bundesliga, Formula 1, Premier League and more
Through Wow, sports fans can experience all of Sky Sport’s live sports, including:
◉ All Friday and Saturday Bundesliga matches live in full length.
◉ All matches of the 2. Bundesliga.
◉ The complete Formula 1 and MotoGP.
◉ Premier League, world-class tennis and top golf tournaments (including the 2025 Ryder Cup).
Seamless streaming experience for Amazon customers
Thanks to the new integration, users can activate the Wow Live Sports channel directly via Prime Video – quickly, easily, and without any additional logins.
The app is already available on many Fire TV devices. The new additional channel now provides an even more convenient user experience on the Amazon platform.
Sky and Amazon on cooperation
"Strategic and innovative partnerships are essential to our streaming success," says Evelyn Rothblum, Chief Transformation Officer at Sky Deutschland. "With the integration of Wow as an additional Prime Video channel, we are making our streaming service accessible to even more customers."
Dr. Christoph Schneider, Country Director Prime Video Germany, adds: "With the Wow Live Sports channel, we offer Amazon customers access to high-quality live sports – from Bundesliga to Formula 1 to golf. Our goal is to further simplify and improve the streaming experience."
Live sports on demand
The new option to book Wow Live Sport directly through Prime Video is another step towards user-friendly streaming.
Anyone who wants to experience football, motorsports or tennis live can now access it conveniently via Amazon – without any detours.
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Sierks Media / © Photo: VitalikRadko, de.depositphotos.com
