Florian Laudan – new Head of Communications at Porsche

Porsche AG will fill a key position on April 7, 2026: Florian Laudan will take over the management of public relations, press, sustainability and politics and brings decades of automotive experience.

Dr. Ing. hc F. Porsche AG presents its Communication Florian Laudan (53) will succeed Dr. Sebastian Rudolph, who has headed Group Communications at Volkswagen AG since the beginning of the year, as of April 7, 2026.

Laudan was most recently responsible for corporate communications and marketing as Senior Vice President at ZF Friedrichshafen AG in Friedrichshafen.

Leiters relies on industry experts

Porsche CEO Dr. Michael Leiters justifies the choice with Laudan's proven expertise: "Florian Laudan is a communications professional with many years of industry knowledge and extensive international experience. He has the best qualifications to steer Porsche confidently through the current transformation process in terms of communications."

The statement makes clear the ambition with which Porsche is filling the position – the brand, like the entire automotive industry, faces considerable communication pressure, be it in matters of combustion engines, electromobility, sustainability and other political requirements from Berlin and Brussels.

Positions at Daimler, Mercedes-Benz and ZF

Laudan brings a proven track record in the automotive industry. He held several management positions at Mercedes-Benz Bank AG and Daimler Truck AG before serving for several years in India as Head of Communications for Daimler Truck Asia. Japan worked.

These international postings gave him international weight, which is a clear advantage in the global communications work of a premium manufacturer like Porsche.

Porsche sharpens its communication strategy

Back at headquarters, he headed the Trucks & Buses division as Head of PR and Internal Communications. In 2022, he moved to ZF Friedrichshafen AG, initially as Head of Communications for the Commercial Vehicle Division, before being promoted to Corporate Communications and Marketing in 2024.

With this new appointment, Porsche is signaling continuity while simultaneously realigning its strategy. Laudan's profile appears to be perfectly tailored to this mix of requirements.

Sierks Media / PR Agent / © Photos: Porsche AG