Hyundai and Eintracht Frankfurt – partnership until 2029

In the photo above: Hyundai CEO Andreas Zürnstein and Eintracht Frankfurt board spokesman Axel Hellmann.

Hyundai Motor Germany and Eintracht Frankfurt will continue their successful partnership from now on: The cooperation, which has existed since the 2020/21 season, has been extended early until 2029.

This underscores both partners' shared ambition to... Cars-Not only to continue cooperation, but also to further develop it in a targeted manner in terms of content.

Electrification of the vehicle fleet as a goal

A key component of the renewed partnership is, of course, the consistent electrification of the joint vehicle fleet. Already, 80 percent of the vehicles in use are electrified.

In the future, this share is to be further expanded – as a visible sign of the shared commitment to mobility in professional football.

Fan campaigns are being expanded.

The partnership has also proven successful in recent years in the area of ​​fan engagement. Formats such as the "Adler Shuttle" and "SGE Moments" have already reached over 550.000 fans in the past three Bundesliga seasons.

These campaigns are to be further developed and supplemented with new formats – with a clear focus on fan proximity and authentic brand experiences.

Reactions to the extension

Andreas Zürnstein, President & CEO of Hyundai Motor Germany, emphasizes the overarching goal of the partnership: The collaboration with Eintracht Frankfurt is an exemplary way of rethinking mobility in an innovative, reliable and sustainable way – with people at the center.

Axel Hellmann, Chairman of the Board of Eintracht Frankfurt Fußball AG, emphasizes the quality of the cooperation: The extension is a clear commitment to trust and continuity.

Both partners have demonstrated how modern and sustainable sponsorship in professional football can create real added value – for fans, members and employees alike.

Partnership as a model for sports sponsorship

With the early extension until 2029, Hyundai Motor Germany and Eintracht Frankfurt are positioning themselves as long-term partners who expand classic sponsorship to include future-oriented mobility concepts.

Electric cars are having a very tough time. They aren't very popular. This collaboration is therefore seen as an example of how a car manufacturer and a Bundesliga club can jointly generate new momentum – at least in terms of image.

Sierks Media / PR Agent / © Photo: Hyundai Germany