Peugeot and Pathé – a partnership for film and automobiles

Two traditional French brands with a 130-year history are launching a comprehensive collaboration in the areas of film production, cinema operation and mobility.

The car brand Peugeot and the film company Pathé have announced a far-reaching cooperation that includes all of Pathé's business areas.

The partnership unites two companies, both founded in 1896 and synonymous with French craftsmanship and innovation ever since.

Emotions as a connecting element

The core of the collaboration is the shared focus on emotions: While Pathé moves people through cinematic experiences, Peugeot focuses on the joy of driving.

With the new partnership, Peugeot aims to use the “seventh art” as a means of expression to build a stronger bond with customers and partners.

Specific measures of cooperation

The collaboration now covers several areas.

◉ Film production: Peugeot provides vehicles for shooting It is available and accompanies film releases with co-branding activities. Already in production are "Police Flash 80" (theatrical release March 18) and "Marsupilami" (theatrical release February 4).

◉ Content series: The monthly interview series “In the Car With…” features prominent figures discussing their cinematic experiences while driving Peugeot vehicles. The content is distributed through the channels of both partners.

◉ Cinema presence: Peugeot will be present in Pathé cinemas with various touchpoints along the customer journey. Before each film, the message "Peugeot wishes you an enjoyable film" will appear.

◉ Dealer integration: Peugeot partners in France They can organize events, showcase vehicles, and offer cinema tickets for selected films.

Focus on joint commitment

“With Pathé, we are bringing together two iconic French institutions that share the same goal: to be innovative, to show courage, and to evoke emotions,” explained Alain Favey, CEO of Peugeot. The partnership marks the beginning of a new chapter.

Ardavan Safaee, President of Pathé Films, emphasized their shared ability to evoke emotions that bring people together. Laure de Boissard, Managing Director of Pathé Cinémas France, highlighted their joint commitment to innovation and French savoir-faire.

According to a recent press release from both partners, the partnership is internationally oriented and designed for the long term.

Sierks Media / © Photo: PEUGEOT