Swiss Brand Congress 2026 – all information

The Swiss Brand Congress will take place on June 10, 2026 at the Dolder Grand Hotel in Zurich.

Under the motto "Teamwork Brand Management – ​​Team Member AI", over 100 experts will show how companies can... Artificial Intelligence Use them strategically while maintaining their brand strength.

Brand management in artificial intelligence

AI is fundamentally changing marketing – but the responsibility for positioning and relevance remains with humans.

This very tension is the focus of this year's congress. With 16 specialist forums, seven stages and two main stages, the event offers one of the most comprehensive program structures in the Swiss marketing industry.

Strong brands, clear strategies

In the afternoon, well-known brands such as Sixt, Ikea, Kärcher, Zweifel and Brack will present their approaches to positioning, transformation and continuous brand development.

In parallel, companies such as L'Oréal, Axa and Webrepublic are highlighting how data-based decisions and AI-supported processes are concretely changing brand work – and where humans remain indispensable.

Marketing decision-makers, agencies and academia

The Swiss Brand Congress brings together marketing managers, agencies, platforms and research under one roof.

The focus is on current topics such as customer experience, new metrics and the question of how companies can remain relevant in an increasingly automated environment.

Those interested can find further information online and up-to-date on the web at marken-kongress.ch.

FAQ: Why is participation worthwhile?

What makes the Swiss Brand Congress a must-attend event?

The congress brings together over 100 experts from companies, agencies, and academia for a single day. Anyone wanting to know how leading brands strategically use AI while simultaneously sharpening their positioning will find a wealth of practical knowledge at the highest level.

◉ What specific topics will be covered?

The program covers the key challenges of modern brand management: AI integration, data-driven decisions, customer experience, transformation, and positioning. With 16 expert forums and seven stages, the program can be tailored to individual focus areas.

◉ Which brands and companies can I learn directly from?

Among those represented are Sixt, Ikea, Kärcher, L'Oréal, Axa, Zweifel, and Brack. These companies share their concrete strategies and experiences – not a theoretical framework, but insights from practical experience.

◉ Is participation worthwhile even if I'm not an AI expert?

Yes. The congress is explicitly aimed at marketing decision-makers, not technology specialists. The focus is on how AI can meaningfully complement brand management – ​​and where human judgment still makes the difference.

◉ What added value does the congress offer beyond the lectures?

The Dolder Grand in Zurich provides a first-class setting for genuine exchange. The congress brings together marketing professionals, agencies, and platforms – creating space for conversations and connections that will have an impact beyond the day itself.

Sierks Media / PR Agent / © Photos: IgorVetushko, de.depositphotos.com