Ubigi appoints Esteban Ocon as brand ambassador

Global eSIM provider Ubigi, a brand of mobile operator Transatel from the NTT Group, has appointed French Formula 1 driver Esteban Ocon as brand ambassador for its Travel eSIM service.

The partnership is intended to underline the company's international ambitions and to place greater emphasis on offering affordable 4G/5G connectivity in over 200 destinations worldwide.

Esteban Ocon as the face of a mobile generation

The choice of the racing driver, born in Évreux in 1996, is no coincidence. Ocon travels around the globe for Grand Prix races due to his profession and thus exemplifies a digitally connected generation that expects seamless connectivity across national borders.

Ocon himself explains that he discovered Ubigi on his travels to the Grand Prix and was convinced by the simplicity of the concept and the quality of service – especially the ability to stay connected without roaming charges, which is a real everyday advantage.

Marie-Julie Le Guen, Ubigi brand manager at Transatel, emphasizes that Ocon not only serves as a prominent face but also as an authentic user of the service: He embodies an extremely mobile lifestyle and high performance demands – characteristics that directly correspond to Ubigi's promise to offer instant, reliable and limitless connectivity.

Motorsport as a strategic communication channel

The cooperation with Ocon fits into a marketing strategy that... Motorsport as a platform for international visibility. Grand Prix broadcasts reach a global audience that is particularly receptive to topics such as technology, innovation, and performance – an environment that fits Ubigi's positioning.

Furthermore, the connection to the automotive world is deeply rooted in the company's DNA: Ubigi has been active as a provider of vehicle connectivity since 2017 and has been used by manufacturers such as BMW, Mini, Toyota, FiatJeep, Alfa Romeo, Maserati and Jaguar Land Rover have been selected as partners for infotainment and WLAN solutions in vehicles.

Millions of customers in over 200 destinations

Ubigi was founded by Transatel in 2017 and now has more than three million customers worldwide. The service offers prepaid mobile plans at near-local prices in over 200 destinations and relies on agreements with more than 300 mobile network operators.

The eSIM solution is compatible with a wide range of end devices – from smartphones and tablets to laptops and connected vehicles.

The first joint digital campaigns with Esteban Ocon are now planned for early June.

Sierks Media / PR Agent / © Photo: Ubigi