Miin Korean Cosmetics relies on a PR partnership with Melchior

The Korean skincare brand Miin Korean Cosmetics has entered into a collaboration with the communications agency Melchior.

The Munich agency will take over media and InfluencersCommunication for the German-speaking region.

K-Beauty platform with skin health

Miin Korean Cosmetics is one of the first providers of Korean skincare in Europe. Founded by Lilin Yang, the online platform focuses on select, independent brands from Korea.

These include Meisani, Medicube and Beauty of Joseon, which are known for innovative formulations.

Unlike classic beauty trends, Miin pursues a long-term approach: The focus is on the sustainable improvement of skin health through individually tailored care routines.

Advice online and in German stores

The concept is based on prevention, strengthening the skin barrier, and personalized product recommendations.

In addition to its online shop, Miin Korean Cosmetics operates two brick-and-mortar locations in Germany. In Munich (Schrammerstraße 3) and Hamburg (Mönckebergstraße 10), customers can have up-to-date skin analyses performed and receive skincare routines tailored to their individual needs.

The company focuses on comprehensive education and personal consultation to provide guidance in the growing beauty segment.

Melchior expands beauty portfolio

Founded in Paris in 2009 by Clarisse Ferreres-Frechon, the agency Melchior is one of the established independent communications agencies in the fields of food, hospitality and lifestyle.

With offices in France, Germany and Italy Melchior serves international clients. The Munich office, which opened in 2021, is headed by Laure Munsch and employs ten people.

With Miin Korean Cosmetics, Melchior is further expanding its expertise in the beauty sector for the German-speaking market.

Sierks Media / © Photo: MiiN Korean Cosmetics