What is sentiment analysis in PR?
Sentiment analysis is a method that can be used to extract and evaluate opinions, moods and emotions from texts.
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Digital
Editor-in-Chief: Frank Wald takes over at the automotive media portal
After almost three years, Guido Reinking is leaving the Mobility Authors' Union. Experienced automotive expert Frank Wald (pictured above) will be taking over.
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Lotto legends will host the live 6aus49 draw for the first time today.
In the photo above: Franziska Reichenbacher and Miriam Audrey Hannah are co-hosting the live Lotto 6aus49 draw in Saarbrücken for the first time today.
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Telegram founder Pavel Durov – documentary sheds light on tech billionaire
A new documentary on Arte focuses on the messaging service Telegram and its founder, Pavel Durov. The program airs from [date].
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Cheeky grandma promotes Mydays Christmas campaign
Mydays aims to conquer the year-end business with a provocative digital campaign. The main character is a grandmother who doesn't mince words.
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Reeperbahn legend tells her life story – documentary about the oldest dominatrix
A moving life story between abysses and self-determination: ZDF is now showing the three-part documentary about Manuela Freitag, who has been living in the world for decades.
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PR – it's about reputation and image
Public Relations (PR) is all about strategically shaping external perception. Companies, organizations and individuals invest a lot
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