What is sentiment analysis in PR?
Sentiment analysis is a method that can be used to extract and evaluate opinions, moods and emotions from texts.
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Communication
Editor-in-Chief: Frank Wald takes over at the automotive media portal
After almost three years, Guido Reinking is leaving the Mobility Authors' Union. Experienced automotive expert Frank Wald (pictured above) will be taking over.
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Cheeky grandma promotes Mydays Christmas campaign
Mydays aims to conquer the year-end business with a provocative digital campaign. The main character is a grandmother who doesn't mince words.
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PR – it's about reputation and image
Public Relations (PR) is all about strategically shaping external perception. Companies, organizations and individuals invest a lot
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SMEs rely on AI – marketing as an innovation driver
German industry is currently in a generally poor state and is facing a transformation: AI is now expected to boost its competitiveness.
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What is agenda setting in public relations?
The media bombards us with countless pieces of information every day. But why do certain topics keep appearing in the news,
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Ducati – 100th Anniversary Logo
The Italian motorcycle manufacturer Ducati has unveiled the official logo for its upcoming centenary. The design studio in Borgo Panigale developed a
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