The invisible meta and IPTC data in photos
What's really in our digital photos? More than the naked eye sees – namely hidden layers of data that make up every image.
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Journalists
German media are going crazy: Snow chaos! Megawinter! Lockdown!
Outside the snow is melting, online the clicks are pouring in: When white flakes fall from the sky in January, German news portals are transformed.
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Online press releases 2026 – Relevance in the information overload
The digital landscape has changed dramatically. Millions of press releases, social media posts, and news articles bombard users daily. In this
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VDI podcast “Technology to your ears” – Christopher Baczyk takes over as moderator
The successful technology podcast from the Association of German Engineers (VDI) will launch in 2026 with a new host. Christopher Baczyk will join Sarah as co-host.
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Documentary – Cryptocurrencies between million-dollar profits and total loss
A new WISO documentary sheds light on the downsides of digital currencies and shows why Bitcoin & Co. become a downfall for many.
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Press portals – access to news sources
Information is disseminated and consumed at lightning speed today – press portals play a crucial role in the media landscape. Because these platforms
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What is media outreach and how does it work?
Media outreach is a central strategy in the field of public relations (PR) that aims to target media representatives such as journalists, bloggers or
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