Bashtag – the unexpected twist
In PR and marketing, a bashtag refers to an unexpected turn in which an originally positive hashtag becomes
Read more ...In PR and marketing, a bashtag refers to an unexpected turn in which an originally positive hashtag becomes
Read more ...The Association of German Travel Journalists is once again awarding the only independent media prizes for travel journalism in German-speaking countries. Journalists can
Read more ...Pictures often say more than a thousand words – and in the world of journalism and media this is especially
Read more ...Public Diplomacy refers to the targeted use of communication measures to improve the image of a country, an organisation or
Read more ...Sentiment analysis is a method that can be used to extract and evaluate opinions, moods and emotions from texts.
Read more ...After almost three years, Guido Reinking is leaving the Mobility Authors' Union. Experienced automotive expert Frank Wald (pictured above) will be taking over.
Read more ...Public Relations (PR) is all about strategically shaping external perception. Companies, organizations and individuals invest a lot
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