Author gives away book: Guide to personalized dialogues

– Digital marketing expert Torsten Schwarz is giving away a complete book for Christmas.
– The 24.12-page “Guide to Personalized Dialogues” is available free of charge as a PDF until December 272th.
– The best conditions to gather ideas for your own digital strategy.
– Download at buch-geschenkt.de.

Data-driven marketing is gaining momentum. More and more companies are realizing that digitalization promises competitive advantages. As a result, they are finally investing more in marketing to improve their customer engagement.

Impersonal mass marketing is increasingly reaching its limits. Those who want to be noticed need messages tailored to the recipient. Relevance is the magic word. Content marketing has been booming for years. Now personalization is being added: the right message at the right time to the right person.

This book uses many practical examples to show how companies and industries are currently implementing the topic. Data pools are systematically brought together and consent is obtained. Personas are defined and the lifecycle is recorded in order to find the right moment to address them.

Anyone who has the customer journey under control knows which channel is best for reaching a customer and when. Anyone who manages to deliver the right message on smartphones, PCs and in person wins the competition for attention.

Guide to personalized dialogues | Editor: Torsten Schwarz | 272 pages, 64 illustrations | ISBN: 978-3-943666-09-0 | Publisher: Marketing-Börse | Published: 11/2017

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Photos: Unsplash, CC0 Public Domain (1), Marketing-Börse (1)