New Fiat 500 Collezione on the catwalk in Milan

– Presentation in the northern Italian fashion metropolis underlines the ultra-fashionable character of the new special model.
– Luca Napolitano, Brand President Fiat and Abarth EMEA, and Emanuele Farneti, Editor-in-Chief Vogue Italia and L'Uomo Vogue, opened the event at the luxury shopping center “La Rinascente”.
– Fiat and fashion magazine L'Uomo Vogue jointly developed an innovative TV commercial for the market launch of the Fiat 500 Collezione.
– Special model designed by Centro Stile Fiat offers two-tone Brunello paintwork on request, as well as pinstripe seat covers, copper-finish alloy wheels and a chrome “Collezione” logo on the trunk lid as standard.
– Fiat 500 is the market leader in the A-segment in eleven European countries and in the top three of the registration statistics in another five.
– Series[1] continues to set new records in its eleventh year of production: January to September 2018 was the most successful nine-month period in the entire model history.
– Fiat 500 Collezione sedan from 16.590 euros*, Fiat 500C Collezione convertible from 19.190 euros* at German dealers.

The new Fiat 500 Collezione brings color to the sometimes monotonous gray of autumn. The special model, which is already available from German dealers, was the star of a show in Milan's luxury shopping center "La Rinascente". In keeping with the exclusive ambience, the event was jointly organized by Fiat and the internationally renowned men's fashion magazine L'Uomo Vogue. Both brands have represented Italian style, design and trends worldwide for more than half a century. Over time, Fiat and L'Uomo Vogue have influenced the lifestyle of countless people in Italy and around the world.

The evening was opened by Luca Napolitano, Head of Fiat and Abarth Brands in the EMEA Economic Area, and Emanuele Farneti, Editor-in-Chief of L'Uomo Vogue and Vogue Italia. Both emphasized the shared values ​​of their brands. "The Fiat 500 is a success story. For more than 60 years it has brought a little bit of Italy to the streets of the world. Today the Fiat 500 is our most global car," said Napolitano. "The Fiat 500 deserves to be featured on the cover of a magazine, along with other style and design icons. Against the backdrop of shared values, we have decided to enter into a collaboration with L'Uomo Vogue for the market launch of the Fiat 500 Collezione."

The result of this collaboration is a unique commercial. It begins with the face of a model on the cover of L'Uomo Vogue. The eyes move, the gaze seems to follow something - the Fiat 500 Collezione. The wind blows through the pages of the magazine until it reaches the "Style" chapter. The objects shown there come to life, inspired by the irresistible style of the car. At the end of the commercial, the magazine is closed again, now the Fiat 500 Collezione poses on the cover. "L'Uomo Vogue has been a global ambassador of Italian style for 50 years," said editor-in-chief Emanuele Farneti. "For this reason, we did not hesitate to enter into a partnership with an Italian icon such as the Fiat 500, especially in this special way: for the first time, the pages of our magazine come to life, starting with the cover. This surprising and fun idea reinforces the shared vision of two great Italian brands."

The autumnal Fiat 500 Collezione

Following the spring-style Fiat 500 Collezione shown at the beginning of the year, the new special model now takes on autumnal motifs. Available as a sedan with a standard fixed glass roof and as a convertible with a grey fabric top, the new Fiat 500 Collezione offers typical Italian elegance and timeless style. With high quality workmanship, carefully selected material combinations and modern technology, the special model appeals to urban customers.

Visual highlights are the original body colors, including the autumnal two-tone Brunello paint, a combination of the two colors Opera Bordeaux Metallic in the lower area and Carrara Gray in the upper part of the body. Contrasts are provided by a chrome line on the hood and a decorative line in copper running around the entire body, which corresponds to the 16-inch alloy wheels, which are also painted in copper. The special model can also be recognized by the chrome-plated "Collezione" lettering on the trunk lid, a copper-colored line on the dashboard and the seat covers in a pinstripe pattern.

An exclusive catwalk – the Milan luxury shopping center “La Rinascente”

The presentation of the new Fiat 500 Collezione in Milan's luxury shopping center "La Rinascente" built a bridge between the worlds of automobiles and fashion. While models showed the new autumn fashion on the catwalk, the Fiat 500 Collezione could be seen on large monitors on the streets of the northern Italian fashion metropolis. Like the department store chain, the Fiat 500 has shaped life in Italy for more than half a century. After its premiere in 1957, the Fiat 500 revolutionized individual mobility as an affordable "large small car". More than 60 years later, the concept, unmistakable style, inspiring enthusiasm and innovative power of the Fiat 500 are more relevant than ever.

Press contact:
Anne Wollek
Phone: +49 69 66988-450
Email: anne.wollek@fcagroup.com

*Manufacturer's RRP ex works
[1] Fiat 500 and Abarth 500 model families

Photo: FCA Group