Armani, Bvlgari and Kartell design three unique Fiat 500s – short film “One-Shot” shows background to the spectacular project

– Video documentary looks behind the scenes of a joint project between Fiat and three legendary Italian brands.
– Fully electric Fiat 500 in the interpretation of the fashion labels Armani and Bvlgari as well as the designers from Kartell.
– Olivier François, President Fiat Brand Global and FCA Chief Marketing Officer, conducts interviews with designers and brand ambassadors of the partners, and also describes the background behind the selection of materials that are all about environmental protection and sustainability.
- You can find the film here.

“You never get a second chance to make a good first impression.” With these words, Olivier François, President of Fiat Brand Global and FCA Chief Marketing Officer, explains why the premiere of the new Fiat 500 should be a milestone in the automotive industry that would put the purely electric vehicle in the right light.

These are exactly the words that begin the video documentary “One-Shot,” which is dedicated to three unique examples of the Fiat 500. These timeless automobiles were created during an exciting six-month journey, starting with a meeting of the partners involved at the Centro Stile Fiat in Turin and ending with the presentation in Milan.

In addition to Fiat, three other legendary Italian brands are behind this unique project, which has resulted in three unique and exclusive vehicles - the fashion icons Armani and Bvlgari and Kartell, a company for design culture, new materials and innovative technologies in furniture and other industrial products.

The short film "One-Shot" shows the creative meetings and processes that gave rise to fruitful teamwork and emotional affinity between designers from different fields. These people played the decisive roles in an extraordinary project: three interpretations of the new Fiat 500 in the style of the best that "Made in Italy" has to offer.

The result is three unique pieces that not only embody the style, creativity and craftsmanship that Fiat and its project partners stand for, but also represent a vision of the future in which sustainability, knowledge, creativity and innovation are combined for the good of the planet.

Olivier François, charismatic director and coordinator of this complex project, takes the viewer on a journey through the creative process that gave birth to the three unique Fiat 500s in "One-Shot". This journey begins in Turin, the cradle of the Fiat brand. It continues to Rome, whose incomparable sunsets are translated by Bvlgari into colors and lines that identify the brand all over the world. It ends in Milan, the world capital of fashion and home of Armani and Kartell. Milan is also the setting for the entire presentation of the new Fiat 500.

The story of the film picks up pace when the Geneva Motor Show, originally scheduled for the world premiere of the new Fiat 500 and the three unique cars, is cancelled in March 2020 and a plan B has to be found. The presentation is completely redesigned and moved to Milan.

"One-Shot" can be seen on Fiat's social media channels (YouTube, Facebook and Instagram). The impressive 15-minute short film was made by Rockets Film for the production company VICE. The documentary method was deliberately chosen to show in an authentic and effective way the aspects that are usually hidden from the public.

In an authentic, realistic imagery, the cameras look behind the doors of the Centro Stile Fiat in Turin. Viewers are given an exclusive insight into the "Color & Material" department, which is headed by Rossella Guasco. The premises are a combination of a sophisticated research center and an elegant fashion studio. "One-Shot" shows the employees' almost obsessive attention to every detail, their Italian creativity and the know-how typical of their profession. The film also observes the emotions of the entire team when they experience something truly special.

The journey through the history of the three unique Fiat 500s continues with an interview with Klaus Busse, Head of Design Alfa Romeo, Maserati, Fiat, Abarth and Lancia. Busse explains the importance of the creative process for style and shapes and the role the Fiat 500 plays in the history of industrial design. The Centro Stile Fiat reinterpreted the original Cinquecento and brought more colour to everyday life on the streets of the world in 2007. The Fiat 500 became the authentic answer to the demands of modern, urban mobility. As such, the Fiat 500 was given the status of "Italian Icon and Honorary Member" by Altagamma, the renowned association of Italian luxury goods manufacturers.

A new era begins in 500 with the electric Fiat 2020. With its popularity, the Fiat 500 has what it takes to initiate decisive changes. However, Fiat cannot go down this path alone. The car manufacturer needs partners with an equally positive outlook, the same values ​​and goals. Partners who want to work towards improving the state of the earth.

These companies include Armani, Bvlgari and Kartell, all three symbols of Italian excellence around the world. They have participated in the design project around the new Fiat 500 to mark this change and celebrate the first Fiat Chrysler Automobiles (FCA) vehicle model designed from the outset exclusively for electric propulsion. Armani, Bvlgari and Kartell have created three unique vehicles that prove that the will to be sustainable and respect the environment is very strong right now.

Press contact:
Anne Wollek
Phone: +49 69 66988-450
Email: anne.wollek@fcagroup.com

© Photo: FCA Group