Autohaus Ulmen becomes official BYD dealer in Düsseldorf and Ratingen

Advertisement | Advertising August 11, 202510 January 2026 2025, Advertorial, Advertising, Cars, BYD, Digital, Dr. Klaus Gutberlet, Sponsored Article, Jobs, Communication , Lars Bialkowski, Marketing, Media, Peter Rath, Press, press report, Press Release, Public Relations, Advertising

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In the photo above: Dr. Klaus Gutberlet (managing partner of the Autohaus Ulmen Group), Lars Bialkowski (Country Manager BYD Germany) and Peter Rath (sales manager and member of the Ulmen management team).

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New flagship store on the Höherweg auto mile / Integration into the existing Ulmen-Haus in Ratingen / Sales start from September 2025.

© Photos: The images are free to use for editorial purposes with the source “Autohaus Ulmen”.

Düsseldorf / Ratingen, August 7, 2025. The long-established Ulmen car dealership (www.ulmen.de) is further expanding its brand portfolio and becoming an official BYD sales partner at two strategically important locations in the Rhineland: Düsseldorf and Ratingen.

Two elm locations

A modern BYD flagship store with approximately 1.000 square meters of exhibition space is being built for the innovative electric brand on Höherweg, Düsseldorf's renowned auto mile. The new location will be one of the largest BYD showrooms in Germany and will offer prospective customers a comprehensive brand experience centered around the BYD world – including expert advice, test drive opportunities, workshop service, and customized leasing and financing offers.

The BYD brand will also be available in Ratingen in the future: The existing Ulmen store will be expanded to include the BYD offering. Customers will thus benefit from the familiar Ulmen service – now also for BYD models. The combination of established automotive offerings and pioneering electric mobility creates a holistic customer experience of the highest quality.

Original sounds manufacturers and dealers

"With Autohaus Ulmen, we are gaining an experienced and professional partner that has stood for quality, customer focus, and innovation for decades and understands electric vehicles as a central pillar of mobility. The new locations in Düsseldorf and Ratingen are a strategically important step for BYD in building its dealer network in Germany," explains Lars Bialkowski, Country Manager of BYD Germany.

Lars Bialkowski, Dr Klaus Gutberlet. — Lars Bialkowski, Dr. Klaus Gutberlet.

Dr. Klaus Gutberlet, Managing Partner of the Autohaus Ulmen Group, adds: "We are delighted to be adding one of the most exciting electric car manufacturers to our portfolio and becoming part of the BYD team. The combination of technical innovation, attractive design, sustainability, and a strong price-performance ratio perfectly matches our mission. BYD is an ideal addition to our existing product range, making us even more attractive to our customers."

Peter Rath, long-time sales manager and member of the Ulmen management team, will assume brand responsibility at Ulmen.

Start in summer 2025

The official sales launch for BYD near Ulmen is planned for September 2025. Customers can register for consultation and test drive appointments soon.

Offers for leasing, financing and accompanying services such as maintenance, charging infrastructure and digital vehicle management are fully covered by Autohaus Ulmen.

The brand offer will then also be available online at www.ulmen.com being visible.

About the Ulmen car dealership

Ulmen Autohaus looks back on over 100 years of success and is now one of the leading car dealership groups in the Rhineland. With brands such as Opel, Peugeot, Citroën, MG, Cadillac, Corvette, and now BYD, Ulmen covers a broad spectrum of mobility solutions – from classic combustion engines to hybrid models and all-electric vehicles. The company stands for first-class customer service, state-of-the-art workshop technology, and a consistent focus on quality and sustainability.

The family-run business employs over 200 people and is managed by Dr. Klaus Gutberlet, the third generation of the family. The car dealership group sells around 5.000 cars annually at three locations, generating revenues of approximately €100 million.

By entering the BYD sales market, Ulmen once again underlines its role as a future-oriented mobility provider that provides competent support to customers not only when purchasing a car, but also in areas such as charging infrastructure, financing, and digital vehicle use.

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