Stella Li, Vice President BYD, visits the Ulmen car dealership in Düsseldorf

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– Original sound recordings from Stella Li, Josef Hinkel, Lars Bialkowski and Dr. Klaus Gutberlet.
– © Photos: The images are free to use for editorial purposes with the source “Autohaus Ulmen”.

Content:

A special day for the Ulmen car dealership and the state capital: With a soft opening, the traditional retail group, together with high-ranking guests, officially presented the new BYD showroom on the Automeile on Höherweg in Düsseldorf.

On an area of approximately 1.000 m², Ulmen will present the extensive model range of the international automobile manufacturer BYD – from compact city cars to sedans and modern SUVs. Customers can find the range online at ulmen.com/marken/byd.

For the soft opening, the managing partner of the Autohaus Ulmen Group welcomed Dr. Klaus Gutberlet alongside BYD Vice President Stella Li to Joseph Hinkel, the Mayor of the City of Düsseldorf, and Lars Bialkowski, Country Manager BYD Germany. Together, they viewed the BYD highlights on site and emphasized the importance of the new location for Düsseldorf and the region.

Lars Bialkowski, Josef Hinkel, Stella Li, Dr. Klaus Gutberlet, Peter Rath

sound bites

Stella Li, Vice President BYD:

"It's a great pleasure for us to be here in Düsseldorf today. This showroom is the largest of its kind in Germany – and we are confident that customers will experience the full diversity and quality of our brand here. Together with the Autohaus Ulmen Group, we want to create a strong foundation for BYD in Düsseldorf and Ratingen."

Josef Hinkel (CDU), Mayor of the City of Düsseldorf:

"I'm delighted that the new BYD showroom on Höherweg will provide another attractive option for the people of Düsseldorf. For generations, the Ulmen car dealership has stood for quality and customer service – and now this tradition is being combined with an internationally growing brand. Projects like this strengthen Düsseldorf as a business and commercial location and demonstrate how vibrant our city is."

Lars Bialkowski, Country Manager BYD Germany:

"Düsseldorf is a key location for BYD in Germany. The fact that we can launch here together with a partner like the Autohaus Ulmen Group is a strong signal. The new showroom is not only the largest in Germany, but also a showcase for the breadth of our model range."

Dr. Klaus Gutberlet, managing partner of the Autohaus Ulmen Group:

"Today's soft opening is a first milestone for us. We are delighted to welcome BYD, a manufacturer that offers attractive models and excellent value for money, to our portfolio. For our customers, this means even more choice, even better service, and a new brand experience at Höherweg. I would like to thank everyone present today for their cooperation."

Dr. Klaus Gutberlet, Stella Li, Lars Bialkowski

About Autohaus Ulmen

Ulmen Autohaus looks back on over 100 years of success and is now one of the leading car dealership groups in the Rhineland. With brands such as Opel, Peugeot, Citroën, MG, Cadillac, Corvette, and now BYD, Ulmen covers a broad spectrum of mobility solutions – from classic combustion engines to hybrid models and all-electric vehicles. The company stands for first-class customer service, state-of-the-art workshop technology, and a consistent focus on quality and sustainability.

The family-run business employs over 200 people and is managed by Dr. Klaus Gutberlet, the third generation of the family. The car dealership group sells around 5.000 cars annually at three locations, generating revenues of approximately €100 million.

By entering the BYD sales market, Ulmen once again underlines its role as a future-oriented mobility provider that provides competent support to customers not only when purchasing a car, but also in areas such as charging infrastructure, financing, and digital vehicle use.