ChatGPT as a smart helper for PR clippings

Artificial intelligence actually supports PR agencies professionally in research and distribution these days.

The work of PR departments and agencies relies on clippings: Where was a brand mentioned, which media reported, and How can the results be clearly documented?

ChatGPT now offers smart support that addresses this very issue – from quick research to the finished file.

➡️ Read more such articles in our PR counselor contributions.

Create clippings more efficiently

Instead of spending hours manually searching for individual publications, ChatGPT can help you compile the most important hits on the web.

The big advantage: The information can be directly structured and prepared for PR purposes.

Whether it's news portals, specialist blogs, or international platforms – the combination of search engines (SEO) and AI-supported selection (GEO) creates an overview that can be used immediately.

Prepare files and emails

Another advantage: ChatGPT can not only create clipping lists, but also convert them directly into common formats such as CSV, Excel or PDF.

This allows results to be archived and neatly documented both internally and externally. The creation of accompanying emails—for example, for customers or colleagues—can also be automated.

Advantages for PR agencies

◉ Time savings through AI-supported research.

◉ Professional preparation of clipping data.

◉ Content can be automatically made available in multiple languages.

◉ Integration into existing workflows without additional effort.

Conclusion

Who visites PR work professionally can't avoid clippings.

ChatGPT is a tool that accelerates the traditional work of media monitoring while simultaneously opening up new possibilities.

From research to the final file – artificial intelligence makes PR processes truly smarter…

Sierks Media / © Photo: Jonathan Kemper, Unsplash