Hamburg Media School – the AI Expert Circle for AI leaders
The Hamburg Media School (HMS) is launching a new executive education format called the AI Expert Circle, specifically for managers with strategic AI responsibilities.
Applications for the first cohort of the Artificial Intelligence program are now being accepted – the deadline is June 30, 2026.
What is the AI Expert Circle?
The AI Expert Circle is a curated annual program for decision-makers in the media and digital industries. The format deliberately avoids being a traditional seminar or conference, instead bringing together experienced AI professionals in a fixed, closed circle.
The peer-to-peer exchange is complemented by input from AI trainers and external experts. The aim is a trusting environment in which strategic challenges can be openly discussed, failures addressed, and concrete practical experiences shared.
Why do leaders need this format?
Artificial intelligence is no longer a purely technical issue for companies, but a strategic management task.
Many people in charge face the same challenges:
◉ How can clear rules, responsibilities and processes for the use of AI be established?
◉ How can employees, teams and existing structures be meaningfully integrated into the transformation?
◉ Where does an open, honest exchange about experiences and setbacks take place?
“Artificial intelligence is now changing companies at a strategic level, far beyond individual tools or applications. Therefore, executives need spaces where they can develop a shared understanding and learn from each other,” explains Sara Mitrovic, Program Manager Executive Education at HMS.
Program and dates 2026/2027
The AI Expert Circle comprises four events within one year – a combination of in-person and digital formats:
➡️ September 24, 2026 – Kick-off dinner at the Hamburg Media School.
➡️ September 25, 2026 – Full-day in-person meeting at the Hamburg Media School.
➡️ January 12, 2027 – Digital Session.
➡️ April 13, 2027 – Digital Session.
➡️ June 29, 2027 – Digital Session.
Application and target group
Participation is exclusively through an application process. This ensures that the Hamburg Media School carefully selects the participants and fosters a trusting exchange.
The program is aimed at executives and decision-makers who Artificial Intelligence strategic responsibility within their companies.
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