Live shopping events – all information about the new trend

Already a billion-dollar market in China, more and more German companies are now also focusing on interactive live shopping events, where (similar to good old teleshopping) products are presented, advertised and sold online via live stream.

The advantages of these formats are clear: entertainment shopping not only promotes sales, but is also an excellent, easily measurable tool for entertaining, informing and retaining customers in the long term

Andreas Gebhardt from the Cologne-based media company “GebhardtMedia” now has six practical tips and background information on how to make live shopping events a lasting success.

1. Act platform-independently

Whether Smart TV, PC or smartphone – the live stream should work across platforms and be clearly visible on all devices.

In this way, companies offer their customers the greatest possible convenience and the products can be presented in a professional, high-quality environment – ​​detached from Instagram and the like.

2. Pay attention to compatibility

In order to make the live shopping event as efficient as possible, you should choose live shopping software that can be easily integrated into your own online shop and connected to your own merchandise management system.

This saves time and offers the customer a quick and uncomplicated purchase process.

3. Provide consulting services

With a chat function integrated into the live stream, sellers and moderators can respond to all questions, comments and likes in real time and interact personally with customers.

In this way, viewers benefit directly from the consultants’ expertise.

4. Enable 1-click orders

Integrated order buttons give customers the opportunity to add products to their shopping cart in real time and order the goods during or at the end of the shipment with just one click.

5. Use a uniform design

With the help of modern live shopping software solutions, the live stream can be individually adapted to the respective corporate identity of a brand, which ensures not only a high recognition value but also a professional appearance.

6. Hire professional presenters

Entertaining sales professionals and product experts are essential for a successful live shopping format.

It is important that the presenters not only fit the brand and the target group, but also appear competent and credible.

7. Background

From social media editorial work to videos, podcasts or photos, to live streams and broadcasts – “GebhardtMedia” creates professional content with real added value and offers individual, tailor-made full service solutions.

This is made possible by an experienced team of experts consisting of video and podcast producers, photographers and editors who produce tailor-made content using state-of-the-art equipment and know-how.

Interested parties can find further information online at gebhardt.media.

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