Haufe AI conference with 9.000 registrations

The Freiburg-based knowledge and solutions provider Haufe has achieved remarkable success with its online conference on the topic of "Working better with AI".

Over 9.000 participants have registered for the event on January 29, 2026. This makes the event virtually the largest AI conference in the German-speaking world.

Practical AI applications instead of future visions

Unlike many comparable events, Haufe deliberately focuses on a practical approach. The four-hour event centers not on discussing abstract future scenarios, but on the concrete, effective handling of [unclear - possibly "the future"]. Artificial intelligence in everyday business life.

This approach seems to have struck a chord – especially among German SMEs, from which more than 80 percent of the registrations originate.

Speakers from business, law and science

The program for the free online conference, which takes place from 9:00 to 13:00, features renowned experts.

Roland Hehn, CHRO at Schwarz Corporate Solutions, and tax advisor Elisa Lutz provide insights into the practical application of AI in companies. Prof. Dr. Björn Gaul, a renowned lawyer, sheds light on the legal issues surrounding the use of AI systems.

Verena Fink presents current training concepts that companies can use to prepare their employees for working with AI. Sina Dörr, a leading figure in the field of Legal Tech, analyzes the state of digitalization in the justice system.

The philosophical framework is set by Prof. Dr. Markus Gabriel, who outlines a European path for the design of AI.

Specialization instead of copying global tech giants

“We are convinced that in the competition for technological innovation we can offer clear advantages not by copying global giants, but through specialization, quality and trust,” explains Haufe CEO Iris Bode, outlining the company’s strategy.

Haufe wants to create a working world in which AI is not an abstract hype, but a concrete, trustworthy partner that makes companies more successful, innovative and resilient.

The conference aims to demonstrate how this can look in practice. The strong response from small and medium-sized enterprises (SMEs) is no coincidence.

Focus on German SMEs

As a long-standing partner of medium-sized companies, Haufe understands their specific challenges – from digitalization to the transformation of business models.

Free participation in the conference allows as many interested people as possible to benefit from the various presentations.

Registrations are still possible at haufe.de/events/ki-online-konferenz.

Sierks Media / © Photo: Brey, Unsplash