Zara Larsson – the Christmas concerts on Twitch
For all fans of Christmas music and live streams, Swedish pop singer Zara Larsson and the streaming platform Twitch have prepared a special campaign.
Under the title “Caroling across Communities” she invited people to an interactive Christmas event on her own Twitchchannel.
In this special livestream, Zara Larsson presented her recently released Christmas album “Honor The Light” and fans were able to actively participate in the live chat.
The singer then used the newly introduced “Stream Together” feature to perform live together with other streamers.
The special touch of this campaign was that the singer collected a lot of money for charity during this campaign.
Each stream attended served as a donation platform, and streamers had the opportunity to select the beneficiaries of their choice.
Fans were not only able to enjoy musical entertainment, but also to see their favorite streamers and Zara Larsson working together for a good cause.
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