Ranking: The 30 most successful corporate blogs
The most successful corporate blog in German-speaking countries is the Mercedes-Benz Passion Blog, in second place is the Euronics Trendblog, and in third place is the Ritter Sport blog.
The dpa subsidiary news aktuell and Faktenkontor have evaluated the most relevant corporate blogs from Germany, Austria and Switzerland. The analysis is based on the blogger relevance index from Faktenkontor. The data basis is around 2.000 blogs.
Corporate blogs from the automotive industry performed best. With Mercedes (1st place), Opel (5th place), Audi (8th place) and Daimler (10th place), four automobile manufacturers made it into the top ten with their blogs. The Euronics Trendblog secured second place, but is the only corporate blog from the consumer electronics sector that made it into the top 30.
Third place goes to a representative of the food industry: chocolate manufacturer Alfred Ritter with his blog for the Ritter Sport brand. This is also the only blog in its category among the top 30.
Also at the top of the rankings: two corporate blogs from the tourism sector. The Berchtesgadener Land region with its blog of the same name secured fourth place, and the travel portal opodo secured sixth place.
Amazing: Several marketers who reach a rather smaller target group with their blogs made it into the top 30 of the most relevant corporate blogs: the Leipzig-based online marketing agency Projecter (7th place), the consultancy Thomas Hutter, which specializes in social media marketing (13th place) and the SEO provider SEO-united.de.
Companies from the retail and fashion sectors (Otto, Farbenmix) as well as job placement agencies (Hays, Manpower, Kununu) also performed successfully.
The 30 strongest corporate blogs in detail:
1. Mercedes-Benz Passion Blog
blog.mercedes-benz-passion.com
2. Euronics Trendblog
trendblog.euronics.de
3. Ritter Sport Blog
ritter-sport.de/blog
4. Berchtesgadener Land Blog
blog.berchtesgadener-land.com
5th Opel blog
opel-blog.com
6. Opodo blog
opodo.de/blog
7. Projecter Blog
projecter.de/blog
8th Audi Blog
blog.audi.de
9. Two for Fashion
otto.de/twoforfashion
10th Daimler blog
blog.daimler.com
11. Farbenmix.de
inspiration.farbenmix.de
12. Bavarian State Opera in the Blog
blog.staatsoper.de
13. Thomas Hutter's Blog
thomashutter.com
14. Tchibo Blog
blog.tchibo.com
15. Yello Bloghaus
yello.de/blog
16th HRS travel blog
hrs.de/hotel/unterwegs
17. SEO-united.de Blog
seo-united.de/blog
18th Detataildaily
detail.de/blog
19. Golf.de Blogs
golf.de/publish/panorama/blogs
20th Gastronomy Magazine
gastronomieguide.de/magazin
21. Hays Recruiting experts
blog.hays.de
22nd job blog
manpower.de/neuigkeiten/der-joblog
23rd ADAC Blog
adac-blog.de
24. Commercial power
handelskraft.de
25. Voestalpine
voestalpine.com/blog/de
26th Medizinfuchs Blog
medizinfuchs.de/blog
27th Carpathia
blog.carpathia.ch
28. Kununu Insights
news.kununu.com
29. Nineteen72
nineteen72.de
30th TUI.at Blog
blog.tui.at
Faktenkontor has developed the Blogger Relevance Index to analyse the most important corporate blogs in German-speaking countries. In particular, visibility on the internet, backlinks, social media networking and blog activity over the last three months were taken into account.
The evaluation is based on around 2.000 blogs that news aktuell and Faktenkontor have identified as important multipliers.
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