"Opel Post" – 75 years of an indispensable employee magazine

This year, Opel is celebrating its 125th anniversary as an automobile manufacturer.

A key pillar of the company's long-term activity is committed people who have identified with the brand for decades and have worked together on its development.

In this context, there is also the “Opel Post”, one of the most traditional employee magazines in German industry, which is now celebrating its 75th anniversary.

That's what it's about

Since its founding in 1949, the "Opel Post" has always reflected the spirit of the times and has continuously evolved, both in language and content as well as in appearance.

Of a Shops From journal format to newspaper format to today's online presence as a modern web magazine, the object has adapted to the challenges of the times.

“75 years of ‘Opel Post’ – that’s 75 years of stories and articles about the people, the models and the projects that define the brand,” emphasises Harald Hamprecht, Head of Communications at Opel.

The “Opel Post” offers an authentic and informative look behind the scenes of the company and keeps employees continuously up to date.

Mark Bennett, editor-in-chief of the “Opel Post”, emphasises: “Not many companies can boast of a magazine that keeps employees continuously updated with news from within the company over such a long period of time.”

Background

The employee magazine is not only an information medium, but also an important link between management and the workforce.

Over the years, the whole thing has gone through numerous changes. From color photos in the 1990s to the switch to a web magazine in 2013, which is available bilingually in German and English, there have been adapted changes to stay up-to-date and relevant.

Even in its anniversary year of 2024, the “Opel Post” will remain up to date with its broad range of topics and diverse offerings for its readership.

And finally ...

With portraits of employees, dealers and Opel friends as well as interactive offers such as downloads for children and desktop motifs, the “Opel Post” offers a multifaceted and modern platform for all Opel enthusiasts.

Over the last 75 years, the “Opel Post” has established itself as an indispensable communication tool within the company – and will continue to play an important role in informing, inspiring and connecting employees in the future.

PR Agent / © Photos: Colour, de.depositphotos.com (1), Opel, Stellantis (1)