RTL+ reaches the 7 million viewer mark

The streaming provider RTL+ has achieved considerable success: At the turn of the year, the platform broke the threshold of 7 million paying subscribers for the first time.

This strengthens RTL Germany's position as the leading national streaming service on the German market.

Growth through a diverse range of programs

The success of RTL+ is based on a broad content strategy that appeals to different target groups. Among the popular formats in 2025 were reality shows such as "Das Sommerhaus der Stars – Kampf der Promipaare" (The Summer House of Stars – Battle of the Celebrity Couples), the series "Euphorie" (Euphoria), and the reboot of "Neue Geschichten vom Pumuckl" (New Stories of Pumuckl).

The broadcast of NFL games also contributed to the increased reach. With an average of more than 10 million monthly users, RTL+ was able to further expand its position in the highly competitive streaming segment.

The brand campaign “Turn on your Plus” accompanied the platform’s growth trajectory.

Focus on local content as a success factor

“This milestone of 7 million paying customers underlines the power of our content, our offerings and our teams,” commented Stephan Schmitter, CEO of RTL Germany, on the development.

RTL+ is already one of the largest streaming services in Germany, Schmitter continued. RTL+ has set ambitious goals for the current year.

Expansion plans for 2026

The streaming service aims to further strengthen its market position through investments in new technologies and partnerships. The company continues to focus on strong content across all genres.

A special focus is placed on profitability: RTL+ aims to be profitable for the first time in 2026.

Current user numbers and continued growth make management optimistic about the future.

Sierks Media / © Photo: Glenn Carstens-Peters, Unsplash