The furniture commercial with Annette Frier

For a few days now, the furniture brand Mondo has been broadcasting new television advertising throughout Germany – a work by the Bonn-based agency “Kreativ Konzept” under the direction of managing director Nicole Hölscher (48).

The creative team prevailed against other applicants in a pitch. A total of six different spots will be broadcast in the coming weeks on ARD, ZDF, RTL, VOX and HGTV channels - every Wednesday to Friday.

"Knowing that your work has made it onto television is of course a source of pride," says managing director Hölscher. The Bonn-based agency worked hard to prepare the production together with Vogelsänger Studios and director Oliver Julius.

The face of the Mondo campaign: the actress and comedian Annette Frier. She is no stranger to the Kreativ Konzept team - they filmed together for Mondo back in 2017.

"We prepared, shot, edited and finalized the spots in a very short time. Now we, as well as our customer, are completely satisfied with the results," says Hölscher.

In addition to the TV reports, various social media spots and photos for cross-media campaigns were created on the production days.

This is what the commercial is about: Host Annette Frier has invited guests. But in the end, they don't want to leave. Her boyfriend Karl refuses to get off the sofa, and Tim strokes the TV sideboard.

The reason: Everyone is "in love with Mondo". That's also the slogan of the campaign. There is a spot for each product category - from sleeping to living, home office to kitchen. The posts are each 15 seconds long.

Annette Frier is known from a variety of series and films. Among other things, she played the lead role in the current ZDF series “Ella Schön” and is the new voice of “Maus”. Frier also appears prominently in various films.

She is considered to be part of the top ranks of the German entertainment industry and has been the face of the furniture brand for several years.

“Kreativ Konzept” is a nationwide full-service advertising agency. With the claim “Brand New Thinking”, the agency team has been successfully serving clients such as Engagement Global, the Federal Agency for Civic Education, Bonnorange and many others for 30 years.

© Photo: Kreativ Konzept Agentur für Werbung GmbH