Citroën – Roman Franke is the new head of marketing
Roman Franke (36) is the new head of marketing at Citroën Germany. He succeeds Nicolas Luttringer, who is moving to France in the same position.
Roman Franke was most recently Head of Product & Pricing at Citroën in Germany.
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He holds an MBA (Master of Business Administration) from the Paris business school ESCE (École Supérieure du Commerce Extérieur) and, in addition to his native German, speaks fluent French, among other languages.
After internships at Audi in Australia and the French automobile trading group Rousseau Automobile, Franke started his career as a consultant at Elite Consulting in Cologne in 2013.

Roman Franke has been working at Citroën in various positions in marketing and product management since 2017.
Since 2019, he has been responsible for the manufacturer's product marketing in Germany.
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© Photos: Vinícius Henrique Photography, Unsplash (1), Autoren-Union Mobilität, Stellantis (1) / Source: aum
