Samsung expands partnership with Art Basel

Samsung has been the official display partner of the renowned Art Basel art fair since 2024. Now the company is taking this a step further.

The curated masterpieces of Art Basel Hong Kong 2025 are now available on the Samsung Art Store.

The premium digital art platform, exclusively accessible on Samsung TVs, allows subscribers to view a selection of 23 unique works of art in stunning 4K quality.

Some of these works were also presented at Art Basel Hong Kong 2025, which took place last week at the Hong Kong Convention & Exhibition Centre.

Top-class art for your own home

The Samsung Art Store already offers over 3.000 works from world-renowned museums, galleries, and artists. Now, with the Art Basel Hong Kong Collection, users can conveniently bring contemporary highlights into their own homes.

These include impressive works such as Zhu Jinshi's "This Triptych is as Gorgeous as the Autumn in a Scented Room", Ticko Liu's "Enduring as the Universe", Jimok Choi's "Shadow of the Sun" and Bae Yoon Hwan's "Green Bear".

Bongjun Ko, Vice President of Samsung Electronics Visual Display Business, emphasizes the importance of this expansion: “We are proud to make this experience available worldwide in stunning 4K quality.”

New opportunities for art lovers

Samsung is continuously expanding its digital art offering. While the Art Store was previously only available on The Frame and Micro LED TVs, it will soon be available for the Neo QLED and QLED Models of the 2025 generation will be accessible.

Furthermore, art enthusiasts can look forward to exclusive works from the collections of Art Basel and Art Basel Paris. Noah Horowitz, CEO of Art Basel, is enthusiastic: "This digitally expands the fair's first-class cultural experience and makes it accessible to a wider audience."

The collection includes works by internationally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

Sierks Media / © Photo: SAMSUNG