Book advertising in blogs

Blogs reach few readers, but precise target groups. Media planners have a hard time getting to the most interesting portals. The start-up Blogfoster wants to shake up the advertising market in the niche with a special model. The blog marketer is featured in the current "kressreport".

Blogfoster, which is part of Axel Springer Plug & Play's start-up program, was founded by Simon Staib and Jan Homann, who previously ran the company Stilanzeigen.

The crucial difference between style ads and Blogfoster: In the new model, the blogger decides on each individual ad himself, can forgo advertising entirely for a period of time, or overload his site with ads. He is therefore taking on a task from the daily work of a media planner.

Staib and Homann hope to kill two birds with one stone by giving bloggers full responsibility for selecting the right display ad, placing the appropriate content marketing, or conducting profitable affiliate marketing.

In return, high-quality ads would be clicked two to eight times more often. This not only pleases the advertisers, but also the blogger if pay-per-click payment has been agreed.

Subscribers can read about the advantages and disadvantages of Blogfoster and what advertisers think about blog marketing in the current kressreport 04.14, which has been available since Friday, March 7th.

Source: kress.de/kressreport/die-aktuelle-nachrichten.html / Web: blogfoster.com

Photo: PR Agent