Roman Coppola directs holiday collection for Pandora

The jewelry manufacturer's new holiday collection focuses on conscious gift-giving and personal connections – staged by Roman Coppola.

Pandora has now unveiled its new Holiday Collection, which is specifically aimed at people who value personal meaning when giving gifts.

The Campaign “More Than Just a Gift” was directed by Roman Coppola and underscored with the Beach Boys classic “God Only Knows”.

Heads behind the campaign

The visual implementation is the responsibility of renowned photographers Craig McDean and Raymond Meier, in addition to Roman Coppola.

The campaign's visual language conveys the company's core message: Be Love – an invitation to gestures based on genuine relationships. The collection explores themes such as connection, joy, and imagination.

A. Filippo Ficarelli and Francesco Terzo, who work as Creative Directors and Senior Vice Presidents at Pandora, explain the concept.

Design and emotion

They believe that the jewelry should encourage people to pause and capture the defining moments of their lives.

“At the heart of this season is a feeling – not just celebration, but one of togetherness and reflection,” said the two creative directors.

Their goal was to create an atmosphere in which time seems to slow down and each piece serves as a silent reminder of what is essential.

Video: Pandora Christmas ad for the Holiday campaign

Availability and personalization

The jewelry pieces from the Pandora Holiday Collection are now available in all Pandora stores and in the online shop at pandora.net.

All designs are designed for both holidays and everyday use.

The Danish jewelry manufacturer always focuses on customizable jewelry and regularly expands its range with seasonal collections that address different life situations and emotions.

Roman coppola

Roman Coppola is an American film director, screenwriter, and producer, born on April 22, 1965, in Neuilly-sur-Seine, France. He is the son of renowned film director Francis Ford Coppola and documentary filmmaker Eleanor Coppola, and thus belongs to the legendary Coppola film family.

Roman Coppola is best known for his collaboration with director Wes Anderson, for whom he was involved as a producer and screenwriter on films such as "Moonrise Kingdom" (2012) and "The Darjeeling Limited" (2007).

He has also directed films such as "CQ" (2001) and "A Glimpse Inside the Mind of Charles Swan III" (2012). Coppola also works as a music video director and commercial filmmaker, and has directed clips for artists such as The Strokes, Daft Punk, and Phoenix.

Sierks Media / © Photo: Pandora / Video: YouTube