Rameder: New spring catalogue for workshops and retailers

In addition to its online presence, Rameder continues to focus on printed material: the spring catalogue for workshops and retailers is here.

The large mail order catalogues have long since become obsolete – but the printed sales bibles still have a firm place in everyday workshop life.

This is demonstrated once a year by Rameder's product catalogue, which enjoys stable demand. The current spring edition has just been published in 40.000 copies.

As Europe's largest supplier of trailer couplings and transport accessories, Rameder is always on the cutting edge. The company reserved the domain for its online shop at a time when the Internet was still in its infancy.

Today, the site abbreviation kupplung.de, designed in 1995, stands for the leading portal of its kind. The site has just been completely redesigned.

On the other hand, print remains in demand in many workshops and wholesalers – sometimes as a primary tool, sometimes as a supporting one. This is not changed by the fact that Rameder has maintained an online interface to the popular parts portal TecDoc for workshops and dealers for many years.

“As long as there is such great demand from workshops and dealers, we will continue to publish our catalogue,” says Marketing Manager Jens Waldmann.

The focus of the almost 250 printed pages is clearly on the topic of trailer hitches, after all Rameder sells more than 320.000 of them a year.

© Photos: Unsplash, CCO Public Domain (1), Rameder (1)